Background: Warby Parker Inc. is an American manufacturer and retailer of prescription glasses, contact lenses, and sunglasses, based in New York City

Assignment: Raise awareness of Warby Parker as the go-to brand for stylish and affordable eyewear with a conscience. The campaign should build a connection between personal style and positive social impact, positioning Warby Parker as the eyewear choice that lets consumers "Look Good" while also contributing to a good cause, making them feel empowered and responsible for change

Idea: Use statistics relating to vision impairment with visuals that show how children are affected when they are not able to afford vision care.