background: Kraft Mac and Cheese (KMC) is America’s most iconic comfort food. While KMC is usually connected to kids, the truth is – everyone loves mac & cheese

Assignment: Create a brand OOH campaign that speaks to older Gen Zs and younger Millennials by to show them that KMC is there for them whenever they need some reassuring comfort.

Idea: re-create the skylines of cities that recent grads often relocate to using Kraft Mac and cheese iconography, such as noodles, KMC Packaging, And utensils used to eat Kraft.