Black Flag
Nothing kills the mood faster than a roach scurrying across the floor in the middle of your date. Imagine setting up the perfect evening—dim lighting, great food, maybe even a bottle of wine—only to have an uninvited six-legged guest make an appearance. That’s where Black Flag Roach Traps come in. These discreet, powerful traps lure and eliminate roaches before they have a chance to embarrass you. With Black Flag on your side, you can focus on impressing your date—not worrying about unexpected creepy crawlies.
Partners: Chris Schmidt & Sydney McLaughlin
Social
This animated post would be shared on the black flag’s instagram account, encouraging conversation about the roach motel.
(Click to play animation)
Caption: You planned a romantic night for two, don’t make it a threesome. Tonight’s plans don’t involve roaches and that’s what the roach motel is here for. With the ultimate mood-killer-killer, your date night will be roach-free and you can start planning dates, four, five, and six.
Our target audience is single young adults in the dating scene, aged 23-32 who value a clean, pest-free home. They have expendable income and prioritize quality, convenience, and effectiveness in their household products.
This ad would work best in lifestyle magazines like Men’s Health or GQ, where image-conscious individuals want to maintain a flawless living space—without unexpected roach encounters.
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Body Copy: You invite your friend over, but you want to be more than just friends. You shower, clean the house, light a candle to set the mood, but just before she arrives, the ultimate mood killer crawls out from under the fridge; the dreaded cockroach. That’s why you need the ultimate mood-killer-killer!
The Roach Motel is designed to effectively kill roaches, crickets, scorpions and spiders without you, or more importantly, your date, ever having to set eyes on them. You can set it up by the bed, the couch, or wherever else the night may take you. After your date is over, just throw away the trap and it’s like they weren’t even there. Never let an unexpected third-wheel ruin your romantic night again. become a motel owner, and you’ll finally escape the friend zone.
Bus Transit
This ad would work best in a high traffic area like a bus/subway stop where people have downtime to read copy while they wait for their next train.
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Experiential
If you’ve got a Black Flag Roach Motel, your date will never know you had a roach problem—meaning the night can go exactly as planned. A clean, pest-free space keeps the mood right, so the only thing crawling into bed is who you invited. Stay ready for anything… with Black Flag Condoms.
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